All parents have dreams and aspirations for their children. For some parents, it may be particularly important that their children grow up to become caring, generous adults with the deeply-ingrained philanthropic values of generosity, honesty, integrity, kindness, compassion, community, love, and gratitude.

Values
Values are one's beliefs about what is important. They are the filter with which you view the world and measure success and happiness. Our values dictate our philanthropic impulses. Your philanthropic values determine how you would wish to make the world a better place.
We demonstrate our values by the way we act and prioritise, as much as by our words, particularly when we are faced with tough choices.
A tradition of family philanthropy can lead children and grandchildren towards the acquisition of skills and competencies necessary to lead fulfilling lives. Family philanthropy sends a powerful message to children about the importance of personal and financial generosity, and the importance of thinking about people and issues beyond ourselves, and taking action to improve their lot.